POWERING YOUR PASSION

FOR MOTORSPORT

Xcelerace helps companies, in the motorsport industry, reach scalability through capital, counsel, and connections.

We combine our passion for Motorsport along with our growth mindset to power up businesses into their next expansion phase.

Xcelerace shapes and executes the vision and strategy, accelerate the digital transformation, enable scalability while federating the right financing partners.

Xcelerace invests in each of the businesses we work with.

As a core principle, we believe in having “skin in the game” is mandatory to ensure alignment of long term goals and foster innovation.

It all begins with

Passion.

For me, work is about infusing passion into everything I do, and Motorsport has been a lifelong passion.

Across my professional career, I met many Motorsport enthusiasts. Some were amateurs, some built businesses around this passion. Yet, passion often clashed with practicality. Discussions often shifted to the challenging economics of motorsport: Scaling up, budget balancing, innovation hurdles, execution, talent retention. These challenges have been my focus for over two decades.

At Xcelerace, we combine expertise with passion to unlock opportunities. If you believe in the transformative power of passion, join us on our journey.

Pierre Khemdoudi

CEO - Xcelerace Ltd

“Let the beauty of what you love be what you do”

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